Frieda is a podcasting app for GenZ listeners. They use Velvet infrastructure to securely and effectively authenticate new and returning app users.
Each time their listeners return to the Frieda app, they get access to their content with a few simple taps. No passwords, no errors, no friction to podcasting with Frieda.
Frieda is a freemium product. Some of their podcasts are free, but premium content requires a membership. They use Velvet to upsell listeners at the moment of highest intent.
When Frieda customers want premium, they can pay with a few simple taps. No pointless steps, no errors, no friction to paying for premium podcasts.
Frieda uses Velvet to authenticate users and monetize their content. As a result, more internal resources go towards creating value behind the paywall.
The team uses Velvet dashboards to understand and control their growth, engagement, and long-term user base. Intuitive tooling unlocks powerful revenue expansion tools for every member of the team.
