Frieda provides listeners with curated podcasts. They use Velvet's growth pages to create accounts and accept payments in under 10 seconds.
It's easy to experiment with growth - they simply create a new page and share the link with potential users.
Frieda has apps on iOS, Android, and web. After users verify their email on a growth page, they can access their Frieda account on any platform.
They use the Velvet API to identify returning users, verify their account, and implement feature-gating based on subscription tier.
Frieda wants a long-term relationship with each user they acquire. They use the Velvet dashboard and API to monitor engagement, communicate with users, and identify churn.
Their product growth team can experiment with growth campaigns, driving user adoption over time.
