Regular is a wine membership with access to monthly shipments and events. They use Velvet infrastructure to securely and effectively onboard new members.
Each time their members return to the Regular app, they get access to their membership with a few simple taps. No passwords, no errors, no friction to engaging with Regular.
Regular is a freemium membership. Some of their events are free, but wine shipments require a membership. They use Velvet to upsell members at the moment of highest intent.
When Regular customers want to upgrade, they can pay with a few simple taps. No pointless steps, no errors, no friction to paying for membership.
Regular uses Velvet to authenticate members and monetize their community. As a result, more internal resources go towards creating value behind the paywall.
The team uses Velvet dashboards to understand and control their growth, engagement, and long-term customer base. Intuitive tooling unlocks powerful revenue expansion tools for every member of the team.
