We used Velvet to monitor our sign up funnel, analyze engagement, and automate onboarding. Results? Fewer engineering resources required, faster responses to customers, and a better user experience.
We wanted to drive net new customer signups and get feedback outside of our initial set of beta customers. As a lean team, we didn’t have time to orchestrate a bunch of new events or piece together various tracking tools.
Velvet sits on top of all of our data sources - like Supabase, Stripe, and our product eventing. So without any extra work, I was able to ask natural language questions about the launch and return live data results.
After sharing our high-level results with the team, I dug into each account so I could reach out with a personalized message. I could run queries like this without extra engineering, which was a huge win during a busy launch week.
We ran a ton of these little experiments - you can see one of them below. We saved these queries, and I came back to them each day to inform customer follow-ups.
In the days following our launch, I sent personalized emails to each new customer who signed up. I used the analysis from my Velvet queries to personalize the email to each customer. These queries can now power automated workflows and features, like the ones listed below.
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Using Velvet to analyze our launch and automate onboarding.